Privacy Policy

This Privacy Policy explains how Actually Proper LLC ("Actually Proper", "we") collects, uses and protects personal information when you visit actuallyproperbundle.com or buy our curated kits and bundles, whether for yourself or as a gift. Effective date: 2026-10-23.

Who we are

Actually Proper is operated by Actually Proper LLC, registration 202357114540, 2415 San Pablo Ave, Unit 2 Oakland, CA 94612.

Contact: [email protected] · (310) 506-4000.

Information we collect

Information you give us: your name, e-mail, phone, and shipping and billing address when you place an order or contact us. If you send a kit as a gift, the shipping name and address you enter may belong to the recipient. We use that information only to deliver the order.

Information collected automatically: device type, browser, pages and products viewed, items added to cart, and data from cookies and similar technologies.

Information from payment processors: confirmation that a payment was approved. We do not store full card numbers.

How we use it

We use your information to process, ship and support your orders and to answer your requests.

We also use it to send transactional messages, such as order confirmations and tracking links, to improve the website and to prevent fraud.

With your consent where required, we use it to send marketing and to measure advertising.

Cookies, pixels and advertising technologies

We use the following technologies to measure visits and the performance of our ads:

Google Analytics cookies, to understand how visitors use the website.

Google Ads remarketing and conversion cookies, to show our ads to people who visited the website and to measure purchases.

Meta Pixel and Meta Conversions API, to measure ad performance on Facebook and Instagram. The Conversions API sends certain website events from our server to Meta, such as page views, add-to-cart and purchases.

TikTok Pixel, to measure ad performance on TikTok.

Cookies and pixels of native advertising networks, such as Taboola, Outbrain and NewsBreak, to measure clicks and conversions from their placements.

No health or sensitive data sent to ad platforms

We do not send health information, personal conditions or other sensitive personal data to Google, Meta, TikTok or any native ad network.

Events shared with these platforms relate only to website activity and purchases. They do not describe your health, body or personal circumstances.

Your choices

You can block or delete cookies in your browser settings.

You can opt out of interest-based ads in each platform's ad settings: Google Ad Settings, Meta Ad Preferences, TikTok ad settings, and the opt-out pages of Taboola, Outbrain and NewsBreak.

You can unsubscribe from marketing e-mails at any time using the link in each message. Transactional order messages will continue.

Sharing

We share information only in these cases:

With providers that help us operate, such as hosting, payments, shipping carriers, e-mail and analytics.

When required by law.

As part of a business transfer.

We do not sell your personal information.

Your rights

Depending on where you live, including California and other U.S. states, you may request access, correction, deletion and portability of your information. You may also opt out of targeted advertising.

To make a request, write to [email protected]. We will not discriminate against you for exercising your rights.

Retention, security and children

We keep information only as long as needed for the purposes above or as required by law. We protect it with reasonable technical and organizational measures.

Our website is not directed to children under 13, and we do not knowingly collect their information. Purchases are limited to adults 18 years of age or older.

Changes and contact

We may update this policy. The effective date above shows the latest version.

Questions: [email protected] · (310) 506-4000 · 2415 San Pablo Ave, Unit 2 Oakland, CA 94612.